The Effect of Media on Stereotypes

Media has a strong effect on the way we think and perceive the world. The culture that we live in has something to do with our beliefs about some groups of people as well. We learn the figure of a father and a mother while living with our parents. Therefore, the things that we see around us inevitably shape our viewpoints and make us familiar with some kind of stereotypes as Walter Lippmann defines stereotypes as "pictures in our heads" (qtd. in Whitley and Kite). Zavyalova claims that the media is "responsible for channeling the information to multifarious audience groups" (126). We live in a generation that is surrounded by mass media communication, which includes print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. For this reason, there is a perfect environment for stereotypes to spread, and our thoughts tend to be biased. The stereotypical images envelop our everyday lives, even though we may not be aware of that. There are gender-based stereotypes that are very common. We mostly identify women with kinder adjectives, such as "submissive", "quiet", "emotional", "neat", and men with rougher ones, such as "aggressive", "loud", "messy", "naughty" as Aksu demonstrates (13-14). Men are thought to be less sentimental than women, and they are even judged by others because most people have a common point of view like "Boys do not cry". There are even assigned social roles for both women and men. “Men, for example, are assumed to be the head of the household and are believed to enjoy watching sports on television, whereas women are assumed to be fashion conscious and perceived as the caretakers of the house" (Whitley and Kite 348). It is prevalent that men and women are considered atypical by others when they behave as their opposite sex although it is normal that there may be differences among people.




 
Works-Cited

Aksu, Bengü. "Barbie Against Superman: Gender Stereotypes and Gender Equity in the Classroom." Journal of Language and Linguistic Studies, vol. 1, no. 1, April 2005, pp. 12-21, https://dergipark.org.tr/tr/pub/jlls/issue/9921/122797.

Whitley, Bernard, and Mary Kite. The Psychology of Prejudice and Discrimination. Thomson Wadsworth, 2006.

Zavyalova, Natalya. "Media Through the Prism of Stereotypes." International Review of Management and Marketing, vol. 6, no. 1, 2016, pp. 126-130, https://dergipark.org.tr/en/pub/irmm/issue/32087/355122.

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